Welcome to BMW of Sterling! I’m Sepehr Hajireza, a client advisor in sales who genuinely enjoys helping people find the perfect BMW. With four years of experience in the service department, I have built strong relationships with guests who appreciate my attention to detail and commitment to their satisfaction. I love meeting new people and sharing the excitement of owning a BMW, a brand known as "The Ultimate Driving Machine." I began my career in the automotive industry in 2018 and am grateful to work alongside such talented colleagues while serving wonderful customers. As a certified BMW Genius, I am proud to be a trusted resource for any BMW related questions. I am also multilingual and speak Farsi and English fluently, which allows me to connect with a diverse range of guests.
4.9 / 5 based on 378 ratings (274 written reviews)
Awesome! Seph is great!
— Richa A. ,
Great experience, easy transaction, super helpful.
— Colin N. ,
Sepher has been the BEST sales advisor I have ever had in my life. Sepehr was referred by Melissa when I was looking to purchase my first EV vehicle and I must say I was very insecure about the changes, but Sepehr made me feel comfortable and explained how everything works. Sepehr was also very kind making sure my phones were all connected before leaving the dealership. Thank you Sepehr for the amazing customer service.
— Marcelo E. ,
Wonderful
— Julie B. ,
Sepehr provided me with excellent ..top notch customer support and services. Appreciated his expertise and knowledge of the BMW 4 series and showing me the various cars on the lot..his kindness and SMILE through my entire purchase made the day even better! You (Sep) rock! I couldn't have asked for a better Sales agent! Thank you kindly. ALSO engaging with my brother and sister....felt all inclusive. May have another customer (my sister). 😉
— Carolyn B. ,
Sepehr is great! Super-knowledgable about the vehicles and low pressure on the sales side.
— Christian J. ,
I wanted to share my sincere appreciation for the exceptional service provided by Sephr and Girish Ramachandran during my recent purchase of a BMW X7. Their low-pressure approach, attention to detail, and willingness to go the extra mile made the entire transaction completely seamless. On top of the flawless experience, they offered the best pricing in the market. They represent the BMW brand at the highest level, and I will gladly recommend them to colleagues and friends.
— Ulagappan I. ,
Sepehr is a seasoned and honest professional. He helped me pick out a new car, taking his time to walk me through specs and numbers - while listening to what I wanted in a new vehicle. He took all the usual stress that I have experienced in the past away. I can’t wait to work with him in the future!
— Pooneh Z. ,
Top notch service! A brand like BMW needs a reliable and efficient representative & Sepehr is a perfect example of this! Not only did Sepehr help us find the perfect vehicle that met all our requirements but also ensured a very good experience, price & clear communication throughout our purchase and trade in process. He went above and beyond to make us feel special. There’s a reason this is my 5th purchase at BMW of Sterling & Sepehr has cemented my trust to continue doing business there. Keep up the great work Sepehr
— Hemanth P. ,
Wonderful experience from start to finish! Sepehr was extremely helpful, professional, and made the entire car-buying process smooth and enjoyable. I’m very happy with my purchase and highly recommend Sepehr!
— Nabil M. ,