Welcome to BMW of Sterling! I’m Sepehr Hajireza, a client advisor in sales who genuinely enjoys helping people find the perfect BMW. With four years of experience in the service department, I have built strong relationships with guests who appreciate my attention to detail and commitment to their satisfaction. I love meeting new people and sharing the excitement of owning a BMW, a brand known as "The Ultimate Driving Machine." I began my career in the automotive industry in 2018 and am grateful to work alongside such talented colleagues while serving wonderful customers. As a certified BMW Genius, I am proud to be a trusted resource for any BMW related questions. I am also multilingual and speak Farsi and English fluently, which allows me to connect with a diverse range of guests.
4.9 / 5 based on 341 ratings (242 written reviews)
I want to give a huge thank you to Sepehr for making my car-buying experience one of the best I've ever had. From the moment I walked in, he treated me with kindness, respect, and genuine care. He wasn't just trying to sell me a car,he truly wanted to help me find the right one and made sure I was comfortable every step of the way. What impressed me most was how far above and beyond he went to help me. He was patient, knowledgeable, honest, and always willing to answer my questions. He made the entire process feel easy, stress-free, and enjoyable, which is something I never expected when buying a car. His professionalism, positive attitude, and dedication to customer service are truly outstanding. It's rare to meet someone who is so hardworking and genuinely cares about their customers. I am extremely grateful for all of his help and couldn't be happier with my purchase. If you're looking for someone you can trust who will treat you like family, I highly recommend working with him. He is an absolute asset to the dealership and deserves recognition for the exceptional service he provides.
— Rabia A. ,
I got his help through an intermediary
— Nitinkumar M. ,
My buying experience with Sepehr was excellent. This was my first BMW and it was a very large purchase for me, I went to the dealership more than 6 times looking at different models and learning about options. Sepehr never lost patience with me (even though I was often asking the same thing multiple times), and he knew the answer to any question that I asked. He didn't try to push or rush me into a purchase before I was ready.
— Lawrence P. ,
Sepehr was great! I HATE the process of buying a new car due to it taking so long at the dealership, the constant back-and-forth, etc. Sepehr made sure the experience was positive and that I walked away with the car of my dreams. I am going to recommend him to everyone who is looking for a new car!
— Autoosa N. ,
Excellent. Sepehr went above and beyond to assist me with everything I was looking for.
— James S. ,
Fantastic, we always enjoy working with Sepehr!
— Sarah E. ,
Working with Sepehr was a fantastic experience. He was extremely knowledgeable, patient, and gave me the time and space to explore multiple vehicles without any pressure. He made what can often be a stressful process feel easy and enjoyable. This was by far the best car-buying experience I’ve had, and I would highly recommend him to anyone considering a vehicle purchase.
— Vanessa T. ,
I had an excellent experience working with Sepehr at BMW of Sterling He helped me every step of the way in selecting and purchasing the right car, making sure that everything was exactly as I wanted and in perfect condition. This is the second car I’ve purchased through him, which says a lot about the level of trust and service he provides. He is knowledgeable, professional, and truly cares about his customers. I highly recommend him to anyone looking to purchase a new or used BMW. An outstanding experience from start to finish.
— Israa R. ,
I had a fantastic experience working with Sepher. From the moment I walked in, he was professional, friendly, and genuinely focused on helping me find the right car, not just making a sale. He knew every detail about the BMW lineup and took time to explain features, compare models, and answer all my questions with patience and clarity. No pressure, no rush, just honest, top-notch service. What really impressed me was his follow-through. He handled everything smoothly, kept me updated throughout the process, and delivered the car exactly when promised. Even after the sale, he followed up to make sure I was happy and understood all the technology. If you're looking for a trustworthy, knowledgeable, and truly helpful salesman at BMW, ask for Spehr Hajireza.
— Nima Y. ,
I had a great experience with Sepehr during my recent visits to BMW. He was very helpful, humble, and took the time to thoroughly explain everything without any pressure. Because of his patience and clear explanations, I was able to understand my options and confidently make my purchase decision. The overall experience at the dealer was smooth and reassuring. I truly appreciate his professionalism and honesty, and I would highly recommend working with Sepehr to anyone looking for an stress-free buying experience.
— Laila R. ,