Welcome to BMW of Sterling! I’m Sepehr Hajireza, a client advisor in sales who genuinely enjoys helping people find the perfect BMW. With four years of experience in the service department, I have built strong relationships with guests who appreciate my attention to detail and commitment to their satisfaction. I love meeting new people and sharing the excitement of owning a BMW, a brand known as "The Ultimate Driving Machine." I began my career in the automotive industry in 2018 and am grateful to work alongside such talented colleagues while serving wonderful customers. As a certified BMW Genius, I am proud to be a trusted resource for any BMW related questions. I am also multilingual and speak Farsi and English fluently, which allows me to connect with a diverse range of guests.
4.9 / 5 based on 359 ratings (258 written reviews)
This is my second time buying a car with Sep. He is very helpful & knowledgeable when it comes to picking a car that has all the options you need while staying under your budget. He moves quick so you’re not at the dealership all day & even after the purchase, he has always answered any questions I may. I recommend him to all my friends & family when searching for a new BMW. I will be using him again in about 2 years! Haha. If you want the very best experience shopping for a new car- Sep is your man!
— Janel M. ,
Sepehr is the best. He’s knowledgeable and friendly. He’s also very hard working. I need a X5 model in a hurry, and sent him a text at night to make an appointment for the next morning. He responded immensely and we met next day. He answered all our questions, and helped us drive away the one we needed. I’d highly recommend him to anyone who need help buying a BMW.
— Wan C. ,
He was great. Very patient, not pushy, listened to my wife’s wants and delivered.
— Melvin B. ,
Wonderful!
— Christopher S. ,
Sepehr was extremely knowledgeable and efficient. I felt well supported in the ordering process and he helped ease my mind about features and color combinations to meet my needs. He was thorough in keeping me updated as the car was produced and shipped. Pick up day was a breeze and I love my car! Smoothest car buying experience ever. Highly recommend him!
— Nakisa A. ,
If you’re looking for a BMW salesperson who genuinely cares about the customer experience, ask for Sepehr at BMW of Sterling. From the very beginning, he was knowledgeable, professional, responsive, and incredibly easy to work with. At no point did I feel pressured or rushed. Instead, he took the time to answer every question, kept me updated throughout the entire ordering and delivery process, and made what could have been a stressful experience genuinely enjoyable. What impressed me most was his communication. He was always quick to respond, transparent about timelines, and proactive with updates. It’s rare to find someone who combines product knowledge with outstanding customer service the way Sepehr does. Buying a car is a major purchase, and having someone you can trust makes all the difference. Sepehr went above and beyond to ensure everything was handled smoothly, and his attention to detail never went unnoticed. Thanks to him, the entire process exceeded my expectations from start to finish. I couldn’t be happier with my experience and would recommend Sepehr to anyone looking to purchase a BMW. He’s an absolute asset to BMW of Sterling, and I’ll gladly send friends and family his way. Five stars all around!
— Eric L. ,
Very good!!
— Jeana M. ,
Sepehr is absolutely a pleasure to work with. This was our second vehicle purchase with him. He’s very professional, knowledgeable and go above and beyond for his clients. I wanted a specific color vehicle on a specific model which wasn’t available. He found it with another dealer on west coast and jumped many hoops to make this car available for me. He makes the whole experience very smooth and enjoyable. He’s definitely our go to person at BMW and we highly recommend him !
— Soodrishna G. ,
Excellent experience, second car purchased from Sepehr. He’s responsive and diligent, will definitely do more business or refer friends
— Priscilla P. ,
This is BY FAR the best buying experience I have had in all my years; and I have bought a lot of cars :-). AMAZING!
— Amir B. ,