About Ralf
Welcome to BMW of Sterling! When you want great service, and access to the best vehicles in the auto industry, you want our dealership. I joined this industry because I enjoy working with people. For 29 plus years, I have been involved in many areas within the automotive sales end, and truly enjoy working with clients. I am happy to offer my many years of experience to my clients and colleagues. Customers love working with me because of my low-key disposition and integrity. Outside of work, my main hobby is on the classic car end. I lean towards Import cars, and have enjoyed vintage rallies and shows. I am currently an active judge and writer for several magazines. Please stop by today and allow me to provide you with an amazing customer service experience. My goal is to make sure you find a great deal on a car that suits your needs perfectly!
Customer rating
4.9 / 5 based on 509 ratings (331 written reviews)
Recent reviews
Excellent experience. He was very knowledgeable and helpful. Thanks!
— Kyle Z. ,
Personable, knowledgeable on the vehicle and its features, took the time to set up the car on the bmw app.
— Rebecca K. ,
Ralf is an excellent representative of BMW of Sterling, this is the third vehicle I have purchased with him. I will continue to deal with Ralf in the future for anything appropriate. He is a true gentleman and I trust him.
— Ross S. ,
Ralf has always been great!
— Andrew H. ,
Ralf was very helpful, experienced, and I would return to him for future car purchases.
— Nathan H. ,
He was very professional and keen to explain every details .
— Ahmed B. ,
Exceptional experience. From the moment we walked in to the dealership the first time, till we purchase the iX a week later, Ralf was very detailed, helpful, caring and engaged. Walked me through every option in the car at delivery time. And the finance transaction was seamless, no pressure and straight forward. Was a positive experience and we are very happy with the car.
— Naghi K. ,
Been coming to Ralf for almost 15 years Never a disappointment
— Angelo B. ,
He was very helpful. Enjoyed working with him.
— Ruth H. ,
very knowledgeable and patient with customers. Does not pressure you into a vehicle but rather finds a good fit for your driving style.
— Gloria M. ,
Specialties
- X5
- X5 xDrive 40i
- X3
- X1
- 5 SERIES