About Ralf
Welcome to BMW of Sterling! When you want great service, and access to the best vehicles in the auto industry, you want our dealership. I joined this industry because I enjoy working with people. For 29 plus years, I have been involved in many areas within the automotive sales end, and truly enjoy working with clients. I am happy to offer my many years of experience to my clients and colleagues. Customers love working with me because of my low-key disposition and integrity. Outside of work, my main hobby is on the classic car end. I lean towards Import cars, and have enjoyed vintage rallies and shows. I am currently an active judge and writer for several magazines. Please stop by today and allow me to provide you with an amazing customer service experience. My goal is to make sure you find a great deal on a car that suits your needs perfectly!
Customer rating
4.9 / 5 based on 504 ratings (326 written reviews)
Recent reviews
He was very professional and keen to explain every details .
— Ahmed B. ,
Exceptional experience. From the moment we walked in to the dealership the first time, till we purchase the iX a week later, Ralf was very detailed, helpful, caring and engaged. Walked me through every option in the car at delivery time. And the finance transaction was seamless, no pressure and straight forward. Was a positive experience and we are very happy with the car.
— Naghi K. ,
Been coming to Ralf for almost 15 years Never a disappointment
— Angelo B. ,
He was very helpful. Enjoyed working with him.
— Ruth H. ,
very knowledgeable and patient with customers. Does not pressure you into a vehicle but rather finds a good fit for your driving style.
— Gloria M. ,
Great buying experience, Ralf was very communicative throughout the process of ordering and receiving the vehicle. At pickup, Ralf oriented me with all features of the car as well. It was an easy process!
— Nichole E. ,
Ralf is fantastic! He's a car guy and not only great to work with, but fun to work with. I highly recommend you reach out to him if you find yourself in BMW of Sterling!
— Hal M. ,
Extremely knowledgeable and charismatic individual.
— Kevin H. ,
Very good
— Ranjani W. ,
Great. Even though I was the buyer, he was just as friendly and respectful to my wife who helped me make my final decision. Ralf is well informed about the car I selected and was very generous with his time.
— Julian C. ,
Specialties
- X5
- X5 xDrive 40i
- X3
- X1
- 5 SERIES