About Ralf
Welcome to BMW of Sterling! When you want great service, and access to the best vehicles in the auto industry, you want our dealership. I joined this industry because I enjoy working with people. For 29 plus years, I have been involved in many areas within the automotive sales end, and truly enjoy working with clients. I am happy to offer my many years of experience to my clients and colleagues. Customers love working with me because of my low-key disposition and integrity. Outside of work, my main hobby is on the classic car end. I lean towards Import cars, and have enjoyed vintage rallies and shows. I am currently an active judge and writer for several magazines. Please stop by today and allow me to provide you with an amazing customer service experience. My goal is to make sure you find a great deal on a car that suits your needs perfectly!
Customer rating
4.9 / 5 based on 521 ratings (342 written reviews)
Recent reviews
Ralf was great. Always checked in on me even after I bought the car. Was always easy to communicate with during the whole process. Made the experience easy and smooth. Really happy I decided to work with Ralf!
— Dat V. ,
Very nice! I would give 10. Reason why I gave 9 is because he had limited knowledge on HONDA ACCORD. But, his service was exceptional.
— Sriram K. ,
Thanks ralf!! Always a pleasure!!
— Melissa S. ,
He took a bad situation and turned it around, creating a nice outcome for me.
— Carolyn Y. ,
Made the sale very easy and understood my expectations and was able to meet them, first time buying a car that went that smoothly.
— Christopher C. ,
Ralph was great! He’s an asset to BMW of Sterling.
— Jane S. ,
The most courteous and honest salesman I’ve ever met.
— Damon G. ,
Outstanding service!!! Ralph was extremely professional and demonstrated exceptional patience with me during my new car purchase experience. We need more salesman like him. An exceptional salesman. Would buy from him again!
— Anthony C. ,
Great experience! Had the car ready and full of gas!
— Tony L. ,
We walked in at 757pm, right before closing and left with a car. Great service and noted our needs.
— Misaki K. ,
Specialties
- X5
- X5 xDrive 40i
- X3
- X1
- 5 SERIES