About Assad
I have been in the automotive industry for over ten years and have thoroughly enjoyed it. It feels great working for the Sterling Motorcars family, having joined in January 2023. My passion for cars started at a young age, and I have since developed a vast knowledge of the latest models, features, and technologies. I enjoy mountain bike riding, car detailing, and trying new restaurants and foods with family and friends in my free time. I'm also a huge fan of soccer. As a service advisor, I aim to ensure our guests have the best experience, so I'm always willing to go the extra mile to ensure customer satisfaction.
Customer rating
4.9 / 5 based on 792 ratings (451 written reviews)
Recent reviews
Fantastic as always. Very attentive to every question, or concern that i've ever had.
— William D. ,
Fantastic service!
— Matthew C. ,
Assad continues to provide an amazing customer support as my main Service Advisor for my cars' maintenance at BMW Sterling.
— Alessandra Z. ,
Assad provided outstanding service throughout a recent oil pump replacement on my BMW. He did an excellent job coordinating the back-and-forth with the warranty company, which helped make a complicated repair process much less stressful. Throughout the entire experience, Assad kept us informed with timely updates and clear communication. He was responsive, professional, and always willing to answer questions, ensuring we understood where things stood and what to expect next. His attention to detail, persistence in working through the warranty process, and commitment to customer service were greatly appreciated. Thanks to Assad’s efforts, the repair was handled smoothly and efficiently. I highly recommend working with Assad and truly appreciate the exceptional service he provided. He is a tremendous asset to the BMW service team.
— Mark F. ,
Great experience keep up the good work
— Raid A. ,
As always helpful and informative and respectful. I always enjoy working with Assad! I always recommend him to others.
— Elizabeth M. ,
My overall experience was excellent. Assad recognizes me, gives me good advice, and sees to it that I can go home by Uber to care for my handicapped husband while the car is serviced. He knows who I am which is already a big thing but he also makes sure I am taken care of the best way possible.
— Gisela B. ,
Assad was great throughout my Service Experience.
— George D. ,
My BMW had an issue with the AC which no one seemed to be able to diagnose . I was referred to Assad and he did an excellent job as we were able to get an answer to the issue . The vehicle has had issues however Assad saved the day for me. He communicated with me at every step on the repair and worked with an extended warranty to actually save money on the repair. I will recommend him to others . Dan
— Dan O. ,
He provided clear guidance on how long the process would take and how he would keep me informed.
— Shelia L. ,